The Solution
The Solution We created a new brand that reflects Whats On Report's unique offer and has enabled it to re-assert its position as market leader. Having defined the essence of the value they have to offer (timeliness and authority), it was a matter of creating an identity that encapsulated this essence visually, so as to be understood instantly by new and existing clients. The brand was also designed to ensure complete functionality across all media and communications.

before >