The Solution
Crighton’s forte rests in offering creativity combined with functionality – ‘engineering creativity’. Starting with the folded metal ‘C’ as a logo-mark, the tagline formed the theme for the branding process. Internal branding was applied to reinforce internal culture and raise staff awareness of what sets Crighton apart from its competitors. Consistent and cohesive branding, supported by a strong leadership, has enabled Crighton to project its strengths and value in all its communications.

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